Tri-Asia Co., Limited – Who we are and what we do

Tri-Asia Co., Limited [“Tri-Asia”] is headed by Lars Ydmark, a hospitality industry veteran whose international experience has included spells with Sheraton, Shangri La and Accor and who has lived and worked in Phuket for over twenty years. Tri-Asia provides know-how and expertise focused on the burgeoning Fractional Ownership industry.

Given the success which Fractional Ownership and Private Residence Clubs have thus far enjoyed in other major markets such as the United States, Mexico, the Caribbean and Europe, Tri-Asia has assembled a small team with significant experience in this sector, dedicated to offering customized and integrated marketing, media and sales strategies to help Developers to conceptualize and design the most appropriate Fractional Ownership offering and secure increased product absorption and yield maximization. 

Tri-Asia’s unique approach is focused upon helping its clients to achieve sales success while concentrating on their core competencies as a developer. Through strategic alliance partners, Tri-Asia can provide expertise that seamlessly integrates feasibility, concept design, product structuring and implementation plus marketing and sales know-how.

What is Fractional Ownership?

Learn about the many benefits of fractional ownership and what makes it so very different from a timeshare.

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Fractional Ownership FAQs

A starting point for understanding fractional ownership and a basis for evaluating if it might be suitable for you.

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Glossary of Fractional Ownership Terms

This glossary provides definitions of many commonly used fractional ownership terms and phrases.

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Our Approach at Tri-Asia

Tri-Asia strives to deliver highly effective, fast-paced development marketing and sales strategies that lead to long-term project success, adhering to a market-driven philosophy which enables us to develop products and campaigns which resonate well with the target consumer’s lifestyle goals, applying branding and messages that energize marketing and sales components. We take pains to ensure that the property is properly positioned in the mind of the consumer by designing programs that are responsive to the buyer’s lifestyle needs. From the creation of the marketing plan to the delivery of marketing collateral, we will oversee every aspect of the process to ensure the success of our sales and marketing strategies.

Our services may include, but are not limited to:

  1. Site Inspection & Commentary
  2. Feasibility and Market Analysis
  3. Concept Development
  4. Product Positioning
  5. Product structuring
  6. Product Review & Recommendations
  7. Pricing/Staging Strategy
  8. Operational Review
  9. Operator Short List & Selection
  10. Strategic Planning
  11. Collateral Design and Website Development
  12. Marketing Program Design
  13. Strategic Media Placement
  14. Lead Generation
  15. Operating Budget Formulation
  16. IT systems recommendations
  17. CRM and Member Servicing
  18. Agent Referral Programs
  19. Sales Strategy Design, Implementation and Management